Magali, a widow in her late forties, leads a reclusive life running a vineyard in the south of France. Seeing how lonely and skittish she has become since her children left the nest, two friends separately plot to find her a man. Her lifelong pal Isabelle, a sophisticated, attractive, and happily married woman secretly places an ad in the local paper, and pretending to be Magali--starts dating the most promising of the respondents. the other conspirator is Rosine, a beautiful, young philosophy student, who is half-heartedly dating Magali's son in order to extricate herself from an affair with a professor twice her age. With earnest, if misguided, optimism, Rosine devises a plan to stay friends with the professor and improve Magali's life by setting them up together.