Charles Bedaux was born in France in 1886 and, after an unsuccessful career as a Montmartre pimp, emigrated to New York in 1905, emerging a decade later as a pioneering architect of industrial labor relations and efficiency processes for such giant U.S. manufacturers as General Electric, Campbell Soup and Goodrich Rubber. In the depths of the Depression, Bedaux embarked on a "Champagne Safari" through the Canadian north to chart the course of what is now the Alaskan Highway. Bedaux set out from Hythe, Alberta, with an entourage that included his wife, his mistress, a maid, 53 cowboys on horseback, seven Citroen half-track vehicles loaded down with cases of champagne, and Hollywood cameraman Floyd Crosby, who was hired to film what turned out to be one of the most extravagant home movies ever made. Lost for decades, this amazing footage serves as the lunatic bedrock on which filmmaker George Ungar has based this documentary portrait of Bedaux.