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'Lord of Rings' towers over first-week recordshttp://www.hollywoodreporter.com/thr/home_video/article_display.jsp?vnu_content_id=1968899
New Line Home Entertainment's "The Lord of the Rings: The Two Towers," starring Elijah Wood and Sean Astin, has set a record for consumer spending for a rental title during its debut week, earning an estimated $22.89 million during its first five days in rental store shelves, according to Video Store magazine research.
The second installment of the "Rings" franchise also set this year's Day 1 top-selling home video sales record, with consumers purchasing more than 3.5 million combined VHS and DVD units for an estimated first-day consumer spending gross estimated at $60 million-$70 million on sales and rental (HR 8/29).
The second-top-grossing rental title debut of all time is Universal Studios Home Video's "The Bourne Identity," which earned an estimated $22.76 million its first five days in release during the week of Jan. 21-26, followed by HBO Home Video's "My Big Fat Greek Wedding," which earned an estimated $19.56 million in rental revenue its debut week, Feb. 11-16.
During its debut week on video, "The Lord of the Rings: The Fellowship of the Ring" earned an estimated $17.22 million at the rental counter from Aug. 6-11, 2002, according to Video Store magazine research.
The second installment of "Rings" topped Nielsen VideoScan's First Alert DVD and VHS sales charts its debut week, ending Aug. 31. USHV's debut of "Animal House: Double Secret Probation" was the second-best-selling DVD during the same frame but failed to make Video Store magazine's top 20 list of most-rented videos during the same week.
Buena Vista Home Entertainment's debut of "Stitch! The Movie" was the second-best-selling VHS nationwide during the same week and came in at No. 14 on the weekly rental chart, earning an estimated $3.32 million during its first five days on rental shelves.
Nielsen VideoScan is a service of VNU that collects VHS and DVD sales data from a sampling of all categories of retail stores. VideoScan charts do not include sales data from Wal-Mart and Toys "R" Us. Most other sell-through retailers are represented.
Video Store magazine, a leading business-to-business weekly serving the home entertainment industry, compiles and analyzes VHS and DVD rental data through an interactive methodology using a multisource predictive model with data from a statistically significant national sample of video retailers.
New Line Home Entertainment's "The Lord of the Rings: The Two Towers," starring Elijah Wood and Sean Astin, has set a record for consumer spending for a rental title during its debut week, earning an estimated $22.89 million during its first five days in rental store shelves, according to Video Store magazine research.
The second installment of the "Rings" franchise also set this year's Day 1 top-selling home video sales record, with consumers purchasing more than 3.5 million combined VHS and DVD units for an estimated first-day consumer spending gross estimated at $60 million-$70 million on sales and rental (HR 8/29).
The second-top-grossing rental title debut of all time is Universal Studios Home Video's "The Bourne Identity," which earned an estimated $22.76 million its first five days in release during the week of Jan. 21-26, followed by HBO Home Video's "My Big Fat Greek Wedding," which earned an estimated $19.56 million in rental revenue its debut week, Feb. 11-16.
During its debut week on video, "The Lord of the Rings: The Fellowship of the Ring" earned an estimated $17.22 million at the rental counter from Aug. 6-11, 2002, according to Video Store magazine research.
The second installment of "Rings" topped Nielsen VideoScan's First Alert DVD and VHS sales charts its debut week, ending Aug. 31. USHV's debut of "Animal House: Double Secret Probation" was the second-best-selling DVD during the same frame but failed to make Video Store magazine's top 20 list of most-rented videos during the same week.
Buena Vista Home Entertainment's debut of "Stitch! The Movie" was the second-best-selling VHS nationwide during the same week and came in at No. 14 on the weekly rental chart, earning an estimated $3.32 million during its first five days on rental shelves.
Nielsen VideoScan is a service of VNU that collects VHS and DVD sales data from a sampling of all categories of retail stores. VideoScan charts do not include sales data from Wal-Mart and Toys "R" Us. Most other sell-through retailers are represented.
Video Store magazine, a leading business-to-business weekly serving the home entertainment industry, compiles and analyzes VHS and DVD rental data through an interactive methodology using a multisource predictive model with data from a statistically significant national sample of video retailers.
