This looks like a job for me! I spend a fair amount of time following sales and such.
Originally posted by OB1-adobe
Since I would imagine the age range here is between 19-40:
How are current comics doing these days? Do kids still read them? Are they the best they have ever been, or are they way past there prime?
Not a lot of kids stuff, but there's a good number of good comics.
For kids stuff, DC just canceled their one kid book, Superman Adventures, but Marvel has the Marvel Adventures line, which does fine and is pretty fun (they're good stories for non-kids too).
Outside the big two there are some other kids comic. Adventure Time and My Little Pony both have popular comics. The Sonic the Hedgehog books are doing well too. (I will mention all the ones I just mentioned are popular with non-kids as well).
Overall, comics aren't huge with kids, but there's some.
Whats going on in them? I know DC rebooted their whole line, but that's about it. Does anyone really even care? Good? Sucks? What?
Very mixed. They have some good writers and artists, but editorial kinda has their wires crossed so writers change chairs a lot and have to put in some last-minute changes pretty often. The bigger writers are exempt, but still.
How is marvel doing?
They're doing quite well. They just did Marvel Now, their response to DC's, which wasn't a reboot but rather reshuffled and relaunched a bunch of their books. Pretty much all the teams got mixed around, Uncanny Avengers (an X-men/Avengers combined team) got launched, and so on.
Sales are high. Marvel has a lot of planning in what it does. It's done a lot of events in recent years, some of which are good, some less good, but they always follow off on the consequences of them and have a flow/general story arc between them. Some people get tired of so many, but they do work out pretty well and aren't hard to follow.
You always here how the characters are more popular than ever, but the actual books them selves are at an all time low, yet they still make them?
Whoever's saying books are at an all-time low is wrong. It's a popular phrase but it hasn't been true for years.
The late 90s, after the speculator crash, was the low point, and sales have literally doubled since then.
Sales have increased both of the last two years, though this is partially a result of the two big relaunches/reshuffles, so I expect a leveling out in '13 rather than a continued rise.
DC's had a problem that while it's big books do well, it's mid/lower tier ones suffer (probably not coincidentally, they tend to get more meddling. DC doesn't really know how to promote them). With the reboot, this temporarily changed, and it brought DC a good deal of money, and also injected funs into the comic stores which helps the industry as a whole. The non-big DC titles have slid back down, but the coffers remain full.
Due to all the money from DC's reboot, it allowed companies to order more for Marvel's Now reshuffle, which did quite well too.
The non-big-two scene has improved too. Rather than just one or two significant companies outside of DC, there's a bunch doing well. Image, IDW, Boom, Dark Horse, Archie. Books like Walking Dead, Saga, or the Transformers all have good sales.
Comichron's list of top 300 comics in sales each month had to be extended to 400 (or more), because while in years past things'd fall off fast and the 300th comic often sold 600-800 sales, now it's a rare thing if the 400th is as low as 1,000. There's simply more books out there that people are buying. More from the big two, but also more from others (if still usually below the sales of big 2 books, which rarely get below 15k).
The influx of money to stores from DC and Marvel's events probably has lead to more orders of indy books and helped them out.
The slice of the market that's in trade paperbacks continues to grow.
And that's all in addition to digital comics, which didn't as some feared steal sales from the print versions, but has attracted digital subscribers. At the moment they're a fairly small portion of the market, but it's still a new revenue stream.
So in short? Financially they're doing well. Reader reviews, there's plenty of great stuff out there. Some mixed reviews on specific stuff the big 2 do, but you can probably find something you like out there whatever your tastes.