Stigma
The story from some time ago, but may still be of interest to many:
http://www.telegraph.co.uk/news/celebritynews/11851797/New-James-Bond-gets-a-live-in-girlfriend-and-outspoken-gay-friend.html
Other sources:
http://www.dailymail.co.uk/news/article-3227197/James-Bond-set-politically-correct-makeover-author-latest-novel-suggests-chain-smoking-sexist-007-way-out.html
http://www.therebel.media/trigger_warning_james_bond
http://www.telegraph.co.uk/news/celebritynews/11851797/New-James-Bond-gets-a-live-in-girlfriend-and-outspoken-gay-friend.html
Other sources:
http://www.dailymail.co.uk/news/article-3227197/James-Bond-set-politically-correct-makeover-author-latest-novel-suggests-chain-smoking-sexist-007-way-out.html
http://www.therebel.media/trigger_warning_james_bond