As far as I am concerned, the problem was more that the post was not actually that interesting at all. It had nothing to grab attention; all rather flat. If you are going to make a long post expect it to be ignored if it is dry.
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"We've got maybe seconds before Darth Rosenberg grinds everybody into Jawa burgers and not one of you buds has the midi-chlorians to stop her!"
Well, judging by the response, yeah? I don't think it was well pitched. I don't think you should simply blame the whole problem on attention spans. Long text needs more care than short.
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"We've got maybe seconds before Darth Rosenberg grinds everybody into Jawa burgers and not one of you buds has the midi-chlorians to stop her!"
Most people - I gather - won't mind reading long posts, if they have a point.
If you want to write a short novel, make sure you GUIDE your potential readers through your work. Start with a headline that tells me what to expect.
Then make a paragraph where you outline what the content will be all about.
Make line-breaks, use punctuation. Simple
__________________ "Those who can make you believe absurdities can make you commit atrocities."
-Voltaire
"That includes ruining Halloween because someone swallowed a Bible."
"I just thought you were a guy."
"... Most guys do."
A post that's half a page long can be scary. But if I'm remotely interested in the topic and it's written well I'll usually give it a shot. One thing I can't stand is long posts that just keep going around in a circle, repeating what they said in the paragraph before. Although fortunately I rarely come across them.
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"Don't walk in front of me, I may not follow. Don't walk behind me, I may not lead. Just walk beside me and be my friend."
-Albert Camus