Total publicity stunt. It's toothless, pure virtue signaling.
Syncing it to a minority director is probably just to get his name out there.
__________________ What CDTM believes;
Never let anyone else define you. Don't be a jerk just to be a jerk, but if you are expressing your true inner feelings and beliefs, or at least trying to express that inner child, and everyone gets pissed off about it, never NEVER apologize for it. Let them think what they want, let them define you in their narrow little minds while they suppress every last piece of them just to keep a friend that never liked them for themselves in the first place.