Anyway with regards to the thread title... no, Superman Returns is unlikely to make a billion worldwide considering in it's first five days it has only managed around 80 million.
Make us pay more for a movie like this. Just like taxes. You love superhero movies and know they're costly, the least we can do to support it. Normal rate is $8.00 well it should be $12.00 C'mon, don't you want "all" these guys to live and be made in short?
Considering the movie was in pre-production for almost two decades and every year of that costs 5-10 million, production costs were at a staggering 250+ million, plus additional marketing and other costs... if the Superman franchise is going to be viable they better make a hell of a lot more than X-Men 1 (which was made on a relatively measly 75 million.) It has to make as much as X-Men 2 just to stay in the black by my count.
Whoa... Your right. I forgot how long they had this movie on the back burner. 250 million plus... Man... They might end up in the black or just barely breaking even with this movie. The movie was all right. Most people will only see this movie once. Superman fans will probably see it twice. Once was enough for me.
More like a 5 day plus tally. I saw Superman Returns on Tuesday at 10:00pm. It was in all theatres on Wednesday. It only grossed 52 million domestically on the 3 day weekend. 84 million if you add up all 5 days. Check out how many theatres are showing Superman. Within a week or two, that money will start to fall. It'll never reach Spiderman's success. Only in the eyes of Superman fans it will.
Whoah there, Ultimate Hulk. Dr. Zaius proscribes a chill pill for you. On second thought, make it two. You do realize that FistOfTheNorth is yanking your chain? I don't think anyone is seriously suggesting that Superman could take Yahweh in an Ultimate Fighting match.
You do realize we're debating on a Superman Fan Board, not talking about the Summa Theologica?
hold on, lol in comics i dont think god had a choice on making other worlds as well, he's an earth mytho or deity, so he wont have anything to do with krypton and superman, ive notice, gets called a god quite a lot by humans in the comics and in the first superman film by lois... because he is god-like (no duh!)
Well Superman is up to 106 million. It's pace is ahead of Batman Begins with made 205 million.
FF and Hulk both had higher opening weekends than Batman and Superman but the DC movies willl surpass them for sure. It seems alot of the Marvel movies drop off fast. X-men 3 had a awesome opening weekend but will only surpass Batman Begins by around 30 million or so. I think this Superman movie might hit the 250million mark. Maybe higher.
__________________
"I am not afraid of the dark the dark's afraid of me"
Depends on what you define as "pace". The problem is it isn't holding up like BB. Despite an opening weekend $4 million more BB, it's second frame is $6 million less. It's fallen almost 60% from last week, while BB only fell around 40%. Comic book movies in general are frontloaded in terms of box office, and BB was an exception, a lot of which was due to if having next to zero competition for its audience in the weeks following it's opening. SR has Pirates to contend with. And in the BO fight Captain Jack Sparrow vs Superman. Captain Jack wins, as has been made abundantly clear this weekend.
Frankly even making $200 million domestic isn't really a triumph for a film that cost an estimated $100 million more than Batman Begins. And I'm rather skeptical right now whether it will.
What should WB learn from this? If you're going to spend $250+ million producing a film, a half-decent attempt at marketing said film would also be advised.
I think this excerpted piece from Brandon Gray's July 5th article on Box Office Mojo says it all about the marketing of "Superman Returns":
If Superman Returns disappointed, it's in relation to cost and hype. When a picture is one of the most expensive of all time, expectations inevitably soar. Superman Returns's budget (excluding prints and advertising) was over $260 million, which reportedly includes $40 million from more than a decade of false starts.
Like last year's King Kong, Superman Returns's marketing was as confused as it was ubiquitous, constantly shifting in a barrage of trailers, television spots and posters. Some commercials were geared towards women, pumping up the romantic angle between Lois Lane and Superman. Some targeted young men with action effects scored to rock and techno music. Others harkened back to the Christopher Reeve original. Superman Returns tried to have it all ways, relying on John Williams' famous Superman theme music for a sense of awe and majesty.
Superman is one of the three most popular superheroes, along with Batman and Spider-Man, and the first movie of each franchise was a milestone in box office history, shattering weekend records. Promising that "you'll believe a man can fly" in 1978, Superman: The Movie delivered $134.2 million by its close, which would equal around $380 million today, adjusted for ticket price inflation. Superman II also set a new weekend record in 1981, but the third movie faltered and the fourth, Superman IV: The Quest for Peace, was a failure in 1987, grossing $15.7 million.
Long gone are Superman's record-breaking days. Superman Returns was about rebuilding, like Batman Begins. Both franchises had sputtered out creatively and commercially by their fourth movies, and the Superman brand was further diluted by several television shows, including the current Smallville. Any expectation of smashing grosses was unrealistic, and whether Superman Returns is as effective as Batman Begins down the road remains to be seen—Batman Begins was more consistent, both as a movie and in its presentation to the public.
Dr. Zaius concurs.
__________________ And the good Saint Francis that said Little Sister Death, that never had a sister.
After he's with the beer and see the plane breaking news, he comes down, walks in the crowd, pulls out his shirt and that's all...we don't see him running to fly! Please save it for the next!
KMC Community Forums
Jun 28th, 2006 05:20 PM
