Pak's run on Action fizzled out after the Convergence reboot BS, imo. Prior to that, however, it was fantastic. Tbh, I actually enjoyed his pre-Convergence issues(#25-40) more than Morrison's run overall... Which still shocks the hell out of me.
Luckily Tomasi is on board to take over, and he's awesome. His GLC and Batman & Robin are top notch.
Johns gets all the credit for GL's rebirth, [not the mini, but overall resurgence], and perhaps rightfully so, but having Tomasi absolutely acing the other book through the entire run, even all the mandated crossovers into his stories helped out a lot.
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Interesting on Marvel- DC's problems are no shock, but Marvel had been on a pretty steady upswing before now. The art bit is especially interesting. My view on Marvel writing is better... but I do think the lack of attention on X-men, a traditional best seller, has hurt (how they handled the end of the 'revolutionary Cyclops' plot was weeeeeak), trying to push inhumans as a mutant replacement is reaaaally risky, and IMO not a good move.
I think their delays during Secret Wars didn't help either.
It helps that there's more of them, there's always been good indy but not always a good *variety* of good indy. Even now, the big 2's output makes up the bulk of available titles.
And if one likes positive heroic action, the Big 2 are still the main place to be.
I think the in-house art style is very important. The retailers are saying people are complaining and I'm not surprised. People reading Marvel expected a certain standard - these days when I look at half the stuff from Marvel the art alone is enough to put me off reading it. Even if the stories are fantastic (and let's face it, even the better stuff isn't) the art would stop me from buying it. I just don't want it. It used to be a few titles here and there, now it seems to be a good portion of their line.
And the stories are unfocused a lot of the time. Too many plot devices, silly unbelievable or just plain nonsensical resolutions, anticlimaxes, inconsistencies, poor attention to character history, dumb feats, too much pushing of lame characters because diversity, characters that are all just way too overpowered, universes being destroyed and recreated all the time... it goes on.