I don't think that will be a problem. Hercules has made 200 + M at the box office. Pretty good for a below average movie that wasn't even promoted well. The Rock can attract an audience. Plus it's a DC/Super hero property.
So with The Rock starring in a DC Property and decent marketing it can probably count on $300mill+WW. As long as they don't overspend on the budget like with GL that would be great.
But it does need to be a good movie too Imo. Because if it's well received (by fans and the GA- Screw critics) then that will really open the doors for DC Movies.
If it has the kind of reaction MOS did(generally people either loved it or hated it) it will be fine to go forward.
MOS was received pretty well. Almost made 300 M domestically and broke records WW in some areas. Sites like IMDB have it above average, which is pretty good.
Mos did good business but it also has a 52/100 rating on rotten tomatos. I just don't have faith in Snyder but who knows Shazam could be good... kinda a weird guy to build his own universe around... i mean who is he gonna fight in the sequel?
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Nah...the adult film companies operate a lot more corporate now. They would now give it the title of Shazam: A XXX Porn Parody. Not like the days when they could twist any title into something sexual (Pulp Fiction - Pump Friction; Batman - Batbabe/Splatman etc.)
I think this is a very important project, because they need to show they can have a breakout character not involving Batman or Superman. And to show they can offer up a more fun tone while still remaining in the same shared universe.
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Studios obviously welcome good critical reviews, but critics ratings aren't nearly as important as Fan ratings + box office + blu-ray/dvd sales.
Superman Returns for instance had great critical reception. But the studio really didn't give a crap because audiences weren't happy with it.
Spider-Man 3 did great box office, but with the poor fan reaction and disproportionate DVD sales the studio did realize they messed up there, so didn't push for a Spider-Man 4 in the same direction, and were happy to consider a complete reboot of an Immensely successful franchise.
MOS on the other hand had critics and a few fan voices shouting out really loud about what a bad movie it was, but overall the Studio was happy. Because the Box Office + DVD Sales + Successful merchandising + Overall General Audience reaction made it all worthwhile for them. They may think about improving on things that some people are shouting out about, but end of the day, if most their movies do as well with similar reactions, they will be a very happy studio.
Shazam will make or break the future of DC superheroes for the forseeable future IMHO. (With the exception of films involving Superman and Batman that is).