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Originally posted by carthage
The only thing i even remotely care about in terms of box office discussions that so often go on in these threads is the incentive for more films. Even though. Have mixed feelings about SS, I really want to see a Harley/Joker film for sure. Discussions about weekly earnings and drops don't really interest me so much as seeing if we'll get a follow up for Harley and Joker

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Originally posted by Zack M
I'm not. Look at social media and a movie like SS broke records. Look at the graph after comic-con. Despite mixed reactions for BVS, both WW and Suicide Squad dominated last months comic con.

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Originally posted by -Pr-
Yeah, but these are the same people that marketed BvS and put out absolutely awful trailers.

And the SS ones weren't exactly stellar either.

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Originally posted by Zack M
You may have not liked them, but the general audience loved them. That's how SS grabbed a huge OW number. Great marketing no matter how you slice it.

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Originally posted by Inhuman
"Open Letter by an Alleged Former Warner Bros. Employee Rages at Top Executives"

http://www.vulture.com/2016/08/this...bros-execs.html

I wrote this letter last year. I actually started forming it in my head after Man of Steel was a box office failure instead of the modern classic tentpole you were expecting.
I kept holding off on doing anything with it because of one title: Suicide Squad. Zack Snyder's Dawn of Justice was a fiasco, but here comes this plucky little dark adventure about antiheroes. I love David Ayer. I love Harley Quinn. I love Will Smith. Put the letter in a drawer. The ship isn't sinking anymore. Everything is fine. There's no way this movie is bad.
And here we are. I got back from my screening and dusted this sucker off. You, your executive team, and the vision of your 'extraordinary storytellers' that resulted in the loss of around one thousand jobs seem intent on crashing the ship into as much shit as you can find in the ocean by making inane decisions over and over again.
Zack Snyder is not delivering. Is he being punished? Assistants who were doing fantastic work certainly were. People in finance and in marketing and in IT. They had no say in a movie called Batman V Superman only having 8 minutes of Batman fighting Superman in it, that ends because their moms have the same name. Snyder is a producer on every DC movie. He is still directing Justice League. He is being rewarded with more opportunity to get more people laid off. I'm assuming you yourself haven't been financially affected in any real way. You and your studio are the biggest lesson about life one can learn: The top screws up and the bottom suffers. Peter Jackson phones it in and a marketing supervisor has to figure out a plan B for house payments.
Your uneven Hall H presentation at Comic Con this year was a ridiculous mess that ranged from rushed to boring. When Marvel announced their full slate of films with a fun fan event several years ago, you announced yours on a shareholder conference call.
You just don't get it. And it's not just DC movies, it's your whole slate. Jupiter Ascending. Get Hard. Hot Pursuit. Max. Vacation. Pan. Point Break. ****ing PAN, you jerk. People lost their jobs and you decided Pan was a good idea. You think another Jungle Book is a good idea.
What are you even doing? I wish to God you were forced to live out of a car until you made a #1 movie of the year. Maybe Wonder Woman wouldn't be such a mess. Don't try to hide behind the great trailer. People inside are already confirming it's another mess. It is almost impressive how you keep rewarding the same producers and executives for making the same mistakes, over and over.
If I worked at a donut stand, and I kept ****ing up donuts, I'd be fired. Even if I made a tiny decent one every now and then, it doesn't matter. I'm gonna get fired.
I love that studio, and you're allowing it to sink. It's not about making movies for 'the fans' and not 'the critics.' It's not even about 'ruining childhoods.' It's about protecting livelihoods.
It's time to wake up and make the ****ing donuts, Kevin.

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Originally posted by Zack M
Breaking opening weekend records and hype go hand and hand. BVS broke March's record and Suicide Squad destroyed August's from Guardians of the Galaxy.

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Originally posted by BruceSkywalker
the perosn is totally right. WB will fire people .. first Bats V Supes wasn;t the money maker they wanted it to be and now Suicide Squad.. Wonder Woman prolly isn;t the movie they want it to be either..



and then Bats V Supes fell flat on its ass. A fact you keep being in denial about. Suicide Squad looks to have a 67% drop off this week perhaps too. so again , Opening Week numbers do not mean a damn f&cking thing if the 2nd week numbers don't hold up , followed by the 3rd week and 4th week and so on and so forth...

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Originally posted by -Pr-
The GA likes a lot of things it really shouldn't. That's not really an excuse, especially considering how BvS underperformed.

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Originally posted by Zack M
I'm not speaking about performance, just that WB is good at marketing these movies, which they are.

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Originally posted by Zack M
BvS made 278 million profit. Something you can't grasp.

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Originally posted by Zack M
Who do you want to see direct the Harley movie?

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Originally posted by -Pr-
I disagree. If they'd marketed BvS better, do you not think it would have made more money?

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Originally posted by Zack M
Nope. Because it's WOM that counts the most after the first weekend.

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Originally posted by Zack M
Marketing only does so much, imo. You can have great marketing, but that won't change wom.

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Originally posted by -Pr-
You're saying marketing doesn't effect word of mouth? Really?

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Originally posted by Zack M
Only up to a certain point. WOM effects legs and that's why we saw BVS with bad legs. Then again, CW had disappointing legs, too.

https://www.jstor.org/stable/301621...an_tab_contents

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Originally posted by -Pr-
CW still made almost twice what BvS made, though. I would be very surprised if their frankly excellent trailers and advertising weren't part of that.

Yes, I know what word of mouth is.

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Originally posted by Zack M
WOM is after the release and either positive or negative effects the legs. Has nothing to do with marketing and overtakes that, IMO.