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For decades he has swaggered through life conquering women, chain smoking and saving the world, untroubled by the sensitivities of the 21st century.

In a new book, however, James Bond will be getting a dose of modern morality, as author Anthony Horowitz reveals the tricks he used to drag the spy kicking and screaming into the era of political correctness.

Horowitz, the writer of new Bond novel Trigger Mortis, said he had worked carefully to preserve Ian Fleming’s original character and ensuring his 1950s attitudes remained in tact.

But he has introduced a cast of new characters to point out the error of his chauvinistic ways , including messages about smoking causing cancer, women who give him a run for his money, and an “outspoken” gay friend.