quote:

A few years ago, I began to intentionally wear the same outfit every day—a dark grey T-shirt and khaki pants. At first, I tried it just as a one week experiment. I wanted to see what people would say and how I’d reflect on this experience.

Every day, I wondered when people would finally say it: “Enough Joshua! Why are you wearing that again?” And if they didn’t mention anything, were they secretly thinking it?

In reality, most people were too caught up with their own demands to recognize this repetition—a perfect example of what social psychologists call the “spotlight effect.”