Scarlett Johansson, Baldwin To Voice 'SpongeBob'

[Wednesday, March 24th, 2004]

Nickelodeon Movies has signed up Scarlett Johansson, Alec Baldwin and Jeffrey Tambor for voice work in its animated The SpongeBob SquarePants Movie, according to Variety.

The movie is being directed by Stephen Hillenburg, creator of the Nickelodeon cable series. Story centers on the irrepressible SpongeBob's efforts to retrieve King Neptune's stolen crown.

Nickelodeon also announced it has lined up an estimated $150 million in promo support from Mitsubishi, Burger King, the Cayman Islands, Holiday Inn and candy company Perfetti Can Melle USA. Kellogg began running spots in January; tie-ins include SpongeBob-themed Pop Tarts and breakfast cereal along with SpongeBob-imprinted Eggo waffles.

Mitsubishi, which previously used SpongeBob TV footage in an Endeavor SUV spot, will create a new spot tied to the movie while Burger King will stage a Kids Meal program in November. The Cayman Islands will use SpongeBob to target families planning vacations and for launching the Cayman Islands Sea School for children to learn about its marine environment.

Nick said the Holiday Inn program will start a relationship supporting the movie, the network and the Holiday Inn brand.

The SpongeBob SquarePants Movie is set for release on November 19.

More On 'SpongeBob SquarePants'...

E-Mail This Article » Share your comments on 'SpongeBob SquarePants'