HannaCooper
Disney will always serve as a source of inspiration for other companies. The brand has its unique spirit that can be felt in each of its products. However, such success would have been impossible without an outstanding leader of this company. Walt Disney did not only serve as an example of wise and fair management, but also introduced a few innovations that were big exceptions for his time. His strong belief in his vision helped him to overcome all difficulties associated with novelties.
Innovation
Disney managed to bring changes to various areas of management and to the business industry as well. For example, he was the first to introduce synchronized sound to one of his characters named Mickey Mouse (Rukstad & Collis, 2009). Then the leader decided to promote his product by collaborating with a pencils manufacturer. His negotiation skills helped him to conclude one of the first license agreements (Rukstad & Collis, 2009). Regarding the organizational structure, Disney decided that its flat type would give more flexibility to his creative employees, and this way of thinking was unusual at that time. In such a manner, he promoted productive teamwork and made the company competitive in the long-term (Lafley & Martin, 2017). However, the leaders main innovation included the concept of family entertainment, and no other organization could make the same proposition (Rukstad & Collis, 2009). Additionally, the strategy of cooperation with travel companies was designed to support the new creation.
Learning
In spite of enterprises success, its management has never stopped to expand its operations to learn and offer something new. For example, to build a studio in Burbank, the company went public to finance all of its innovative ideas (Rukstad & Collis, 2009). Disney knew that he could not rely only on the familys capital if he wanted to see his firms grow (Mankins, Harris, & Harding, 2017). He was convinced that the overall success required constant expansion, and, now, people know the Disney Corporation on the global scale. Additionally, the leader was not afraid to take bank loans to implement his vision (Rukstad & Collis, 2009). Thus, the main learning point is that such strong commitment to own ideas and a persistent strategy show that everything can become possible if the entrepreneur believes in own creation.
Recommendations
Eisner was company's second leader who started his work at the time of its stagnation. The organization had experienced significant growth, but it demanded good management from a new leader to combine its businesses (Rukstad & Collis, 2009). Both Disney and Eisner proved that the enterprise could be successful with only one powerful leader, and the rest of work could be accomplished by its unique employees (Gino, 2016). For this reason, one of the recommendations is that the company must find the next professional top manager, stick to its flat structure, and continue its brainstorming meetings. However, it must get rid of less profitable parts of the enterprise to increase its margins as well as to work more productively. The second recommendation is that Disney must actively promote its operations at emerging markets where family values are still of the first priority. The third recommendation relates to organizations PR campaigns that should engage celebrities who can remind customers about Disney, because business competition has become more intense (Craig, 2016). In the past, the enterprise could rely solely on its creativity and innovations. However, nowadays, it demands more aggressive promotion.
Disneys strong leadership helped to implement the majority of innovations in spite of big risks. Thus, it is the main secret of its success, because it has allowed the company to expand on the global scale without losing its core values. Active promotion of creative ideas inside of the enterprise became possible only due to a friendly atmosphere that was created by its administration. Nevertheless, today competition has increased, which means that even Disney must make a few changes. The company must continue saving its principles while using new methods of promotion.
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Innovation
Disney managed to bring changes to various areas of management and to the business industry as well. For example, he was the first to introduce synchronized sound to one of his characters named Mickey Mouse (Rukstad & Collis, 2009). Then the leader decided to promote his product by collaborating with a pencils manufacturer. His negotiation skills helped him to conclude one of the first license agreements (Rukstad & Collis, 2009). Regarding the organizational structure, Disney decided that its flat type would give more flexibility to his creative employees, and this way of thinking was unusual at that time. In such a manner, he promoted productive teamwork and made the company competitive in the long-term (Lafley & Martin, 2017). However, the leaders main innovation included the concept of family entertainment, and no other organization could make the same proposition (Rukstad & Collis, 2009). Additionally, the strategy of cooperation with travel companies was designed to support the new creation.
Learning
In spite of enterprises success, its management has never stopped to expand its operations to learn and offer something new. For example, to build a studio in Burbank, the company went public to finance all of its innovative ideas (Rukstad & Collis, 2009). Disney knew that he could not rely only on the familys capital if he wanted to see his firms grow (Mankins, Harris, & Harding, 2017). He was convinced that the overall success required constant expansion, and, now, people know the Disney Corporation on the global scale. Additionally, the leader was not afraid to take bank loans to implement his vision (Rukstad & Collis, 2009). Thus, the main learning point is that such strong commitment to own ideas and a persistent strategy show that everything can become possible if the entrepreneur believes in own creation.
Recommendations
Eisner was company's second leader who started his work at the time of its stagnation. The organization had experienced significant growth, but it demanded good management from a new leader to combine its businesses (Rukstad & Collis, 2009). Both Disney and Eisner proved that the enterprise could be successful with only one powerful leader, and the rest of work could be accomplished by its unique employees (Gino, 2016). For this reason, one of the recommendations is that the company must find the next professional top manager, stick to its flat structure, and continue its brainstorming meetings. However, it must get rid of less profitable parts of the enterprise to increase its margins as well as to work more productively. The second recommendation is that Disney must actively promote its operations at emerging markets where family values are still of the first priority. The third recommendation relates to organizations PR campaigns that should engage celebrities who can remind customers about Disney, because business competition has become more intense (Craig, 2016). In the past, the enterprise could rely solely on its creativity and innovations. However, nowadays, it demands more aggressive promotion.
Disneys strong leadership helped to implement the majority of innovations in spite of big risks. Thus, it is the main secret of its success, because it has allowed the company to expand on the global scale without losing its core values. Active promotion of creative ideas inside of the enterprise became possible only due to a friendly atmosphere that was created by its administration. Nevertheless, today competition has increased, which means that even Disney must make a few changes. The company must continue saving its principles while using new methods of promotion.
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