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What's with the poor advertising for new films here lately?
Started by: Ascendancy

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Ascendancy
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Location: Amerika

What's with the poor advertising for new films here lately?

There seem to have been a number of films recently that have run few to no trailers in theaters before release, and don't show up on tv until two weeks or so before they drop. Specifically Jack the Giant Killer and Dead Man Down off the top of my head, but in the past six months or so there were a few that had almost no advertisement beforehand.

Why spend millions on a film if you're not going to make the potential audience aware?

Old Post Feb 28th, 2013 03:30 PM
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Patient_Leech
Perfect Organism

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Location: AMERIKA

Marketing is expensive. Maybe studios are hoping for more word of mouth?


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Old Post Feb 28th, 2013 05:45 PM
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Ascendancy
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It's not unprecedented. I literally never saw a preview for Equilibrium on TV when it came out years ago. Still, it's not very cost effective. They save on advertising but hardly put any butts in the seat.

Old Post Feb 28th, 2013 11:50 PM
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Esau Cairn
Contagious

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Can't speak for most films but Jack The Giant SLAYER was actually completed 2 years ago so maybe their budget was already blown for marketing...?

As far as Equilibrium, it was a straight to dvd release here in Australia, I never knew it made the big screen.

Old Post Mar 1st, 2013 12:37 AM
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Ascendancy
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Yeah, it was in theaters here for about three weeks. Horribly advertised, but not surprising considering Dimension's, or whoever put it out, website was down for about a month around the time it was released. Had to convince my friends to check it out, though they enjoyed it as well.

Just don't see how that cash is going to be recouped when no one heads to theaters.

Old Post Mar 2nd, 2013 07:56 PM
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Darth Martin
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I work around a bunch of televisions at my job and I've seen a ton of advertisements for both Dead Man Down and Jack the Giant Killer.

Old Post Mar 3rd, 2013 05:25 AM
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siriuswriter
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Location: When in Doubt, Go to the Library.

I had never seen an ad for "The Sessions," until my family rented "Creatures of the Southern Wild," - another movie I'd known nothing about.


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Old Post Mar 3rd, 2013 09:53 PM
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