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Zarathos was nearly a god. He ate the souls of the people of that age, and as he did, his power grew. When his power grew great enough to rival that of Mephisto's (ruler of the underworld), Mephisto battled and defeated him. Zarathos was then forced into servitude under Mephisto. Many eons passed in this manner, until a stunt-cyclist by the name of John Blaze made a deal with Mephisto to save the life of a friend. As a result, Zarathos was bound to the soul of John Blaze, and from this fusion arose the Ghost Rider.
Zarathos wins.