When the title to that film was announced, I also didn't like it. But for some reason, I don't have a problem with it anymore. I find the title to be great now. Maybe it's due to Bane being announced as the villain. Since Bane will beat the crap out of Batman in the first have of the movie and knock him down from being on top of Gotham (this is all speculation but it might happen), the movie will probably end with Batman "rising" again so it makes sense they would use that title.
I think people don't have a problems with movie titles anymore once the movies come out and turn out good. Batman Begins was a good example. I hated the title at first until I saw the movie. But I'm getting off topic here so back to Spider-Man .