Star Wars still is indeed an overrated franchise. George Lucas's creation of the Star Wars saga has had a significant impact on modern pop culture with countless Star Wars references deeply embedded in pop culture.
So odd it was not Star Wars vs Avatar at the box office.
Such a tunnel vision argument. Avatar's source of success was the 3D gimmick which redefined how people watched films for awhile, but had no lasting pop culture presence whatsoever (almost as though it didn't exist). People forgot about it before long except when James Cameron fanboys occasionally brought up box office numbers.
If anything, Avatar's more overrated than Star Wars could ever hope to be. SW gets the kind of rating and respect it deserves because of its pop culture status, except when it occasionally has a bad film but that's something any franchise eventually suffers from. Still, it's something that stays with people.
You expected them to put all their money into The Rise of Skywalker just to beat Endgame? Would have needed a much better film (and trilogy) to get people to do that.
Star Wars fans are not just blind fanatics that will put their money into any garbage just for the sake of claiming no.1 spot again.
Heck TROS was by far the lowest grossing of the sequel trilogy, so they didnt even want to put in enough money to beat either of its predecessors.
Yeah, there's that too. Surprised though that TRoS still apparently grossed over a billion, after what happened with Solo flopping. The latter's sales did barely surpass its budget at least, but man.
Well it was still a main Saga film. Plus just general curiosity in how they were going to end this trilogy. Id be pretty surprised if it didnt gross a Billion tbh.
Solo was a bit too soon after the Last Jedi hate, and being a stand alone thing that curiosity wasnt there, nor was it an essential watch for the overall saga/story.