After winning big on the potentially risky "Lord of the Rings" franchise, New Line is betting yet again on a pricey fantasy book series, "His Dark Materials," with the first pic "
The Golden Compass" set to bow Dec. 7.
New Line faces a more daunting marketing challenge this time around, even with Nicole Kidman and Daniel Craig on the marquee, because the "Dark Materials" series lacks the classic-lit pedigree and worldwide recognition of the "Rings" series.