Jesse Eisenberg and Justin Bartha are set to star as drug-dealing Hasidic Jews in Kevin Asch's comic drama "
Holy Rollers."
The film, one of the first to emerge from the burgeoning "Jewsploitation" genre, is ripped from true-crime headlines and follows an impressionable youth (Eisenberg) from an Orthodox Brooklyn community. He's lured into becoming an Ecstasy dealer by a friend (Bartha) with ties to an Israeli drug cartel. Newcomer Danny Abeckaser is set to play the owner of a club where they do their decidedly unkosher business.