Newspapers/Networks like a good crisis coz it gets peoples attention
the more people watching reading the more the coverage for the advertisers and sponsers whose money pays the networks/newspapers salaries pension plans travel expenses overheads etc...
News sells bad news good news whatever.
A story with strong human interest gets lots of air play and attention from everyone. From the Govenor from the Mayor The Fire Marshal
When companies publish end of year accounts in the Big Journals much paragraph space is given to explaining how freak winds and hurricanes depressed the utilities market "boo hoo hoo" which means less paragraph space for explaining how faliure and negligence in strategic planning at board levell led to a downturn in profits of 30% which lead to less dividend for shareholders
Stories such as Cleveland act as a diversion for a lotta people in danger of coming under the front page spotlight themselves. So this story will endure.
Girls in High School need to give more head to their classmates. Can't shoot up a school while you're being blown. Unless they're really, really talented.