No question Marvel ran with the Silver Age, and even the Bronze Age, but my point was just that DC was the trigger to both.
Actually here, I'd argue that Marvel's film success with mainstream audiences pushed DC into the new 52, which pushed Marvel to NOW. So while from the comic standpoint it was DC that really started this new age, it was Marvel that pushed them into it.
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"And then there was nothing. A once broken something now void.
And on the first day, Doom spoke... 'Be.'
And then there was life."
Challengers of the Unknown, in the adventuring group bit, yes, but not so much the interpersonal conflict among superheroes part.
And among Superheroes? The Hulk made a huge splash. Misunderstood monster protagonist was not a thing in the comic medium before him.
Mm, the movies probably didn't push anything. Successful movies don't affect comic sales significantly (they sell some tie-ins but that's about it), and DC's had the Dark Knight movies too.
I believe that the slew of comic-based movies is what got the ball rolling for this new age. The movies peaked and/or renewed the interest of comic books for millions of people-- naturally, DC saw this as an opportunity to remake their company from the ground up, in order to attract all of these new-found readers. Once Marvel saw what a success that move was for DC, they did the same basic thing with their company.
I do miss the old universes, though.
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"I am tired of Earth. These people.
I am tired of being caught in the tangle of their lives."