Gads I know I'm spamming, but.. Mobil is an anagram of limbo
I can't take credit for this as I saw it on another board.
But just as you rearrange the letters for One, and get Neo, you re-arrange the letters of Mobil, and get Limbo.
Those W-bros sure are crafty.
But interestingly enough, this would mean that the man, and his wife and daughter are being held in limbo as well!
Freak adeaky doo!