i don't know, 3? not enough to really judge whether or not its loosing money, it probably just isn't doing as well as reloaded. but the first matrix didn't start making serious money for a couple weeks, until word got out that it was really intelligent and not some dumb action movie as the ads implied. From the people I've talked to, the only people who didn't like it were the ones who didn't get it.
it has a lot of eastern concepts (like star wars) that are sometimes misinterpreted by the western world since its an entirely different school of thought. Thats why I love both SW and the Matrix is for all the deep philosophy in each that just gives it that something extra. I feel like my mind has been enriched by both of those series. I've looked into a lot more philosophy and buddhist texts as a result.
and with both matrix and sw, even some people who think they get don't fully understand it. i went and saw revolutions with a group, and only a couple of us picked up on why Neo saw the real world the way he did and what it was implying. Its the same with the "cave" in Empire, you can watch that scene a dozen times and pick something new up with each viewing.