the thing you have to remember with the bookies, is that they're trying to make money... when the things with Salmon happened, it was because a huge number of people started placing massive bets on him all at once, and it scared them that maybe - just maybe - someone was using inside information to make a buck (not that anyone would ever do that, right Martha Stewart??), so they adjusted his odds so that IF Salmon was picked as Bond, the payoff wouldn't be so big... the bookies came out and said that publicly, too - that they saw it as a big publicity stunt by people promoting Salmon, and they had adjusted his odds in order to get people to quit betting on him so much...