Disposable DVDs anyone?
WTF!!!
Disney movies on disposable DVDs are set to arrive in convenience stores, pharmacies and other outlets in a four-city test of whether Americans will pick up a limited-life DVD rather than dropping by a video rental store. - From CNN
Thats so retarted... way too much effort in there, PLUS ur gona have a shitload of trash and wasted materials for the sake of anti-piracy..... at least thats what i think is the cause, either that or people being too damn lazy to go return a rented movie)