I remember when Pitch Black first came out on retail, at the same time a local big name brand high street store were doing a promotion (five videos for £20.00 = which i think converts to $ 35.00) one of the videos in the selection was Pitch Black naturally i picked it as one of my five, when i went to pay for it the assistant said this shouldn't be in the promotion as it was a new release but they had to sell it to me for the promotion price rather then that of its normal retail price of £15.99, as it was marked at that price i was pretty happy as i had saved £10 or $17.00.