they have a breakfast cereal add that has thorpy on the fone saying "tell them it's 'fully sick'", then it cuts to a mother on the phone sitting near 3 kids (who have un eaten breakfast cereal infront of them), the mother turns around uncertainly & says "Ian Thorpe said it's 'fully sick'" & the kids start eating like mad...then u see a pic of the breakfast cereal & a voice-over says "Ian thorpe said it's fully sick"
in other words it's a typical add which sucks arse & thorpy just makes it worse.