People who understand the movies, or want to take the time and brainpower to figure them out like them.
People who are challenged in the intellect dept, people who don't like to take the time to figure out movies, who would rather go see Dumb and Dumberer, probably do not like the Matrix.
Everyone is entitled to their opinion, but in the case of the Matrix I think its more smarts and less opinion that determines whether or not you like it.