Go rent some DVDs from McDonald's!
Burger giant McDonald's Corp. will begin renting DVDs at all 105 of its stores in the Denver area.
The summerlong test pits two of the more ubiquitous names in American consumerism against each other -- McDonald's vs. Blockbuster.
McDonald's already has tested renting DVDs in the D.C. and Las Vegas areas, with some success, and the new test in Denver should prove to the company whether to roll the idea out nationally.
The McDonald's video rental program is more loosely structured, and cheaper, than what Blockbuster has to offer. The DVDs can be returned to any McDonald's, and at $1 a day is less expensive than the $3.99 Blockbuster charges to rent a DVD for three days.
Blockbuster will offer a larger selection of DVD titles, however. McDonald's will only carry the 30 most popular titles.
Wow... sad 😘 I refuse to rent from them.