Why does everyone keep saying that it went up against spiderman2? It did not go up against spiderman2. POA went up against van helsing and shrek2, and the other shit of the sumemr movies. I wouldnt call harry potter a fad either. It is an impact Harry potter books have been around almost 7 years, and is stil popular as ever. The kids who started with the potter books,and movies are still the ones keeping it strong, they will always be there untill the ned of the series, as will a diverse attraction of other ages. The only reason it diddnt do as well is because of what cinemaddiction pointed out, it was released in the summmer months and had to compete with shrek2