What's with the free movie tickets on DVD?
Has anyone noticed that lately some DVD's come with a free movie ticket? For example, Especial Edition of Pitch Black came with a free movie ticket for Chronicles of Riddick. Another example, The Collector's edition of Predator comes with a free ticket for AVP. Why do you think studios are doing this? Are they fighting piracy or is it because they've grown a heart and want to give fans more? Any ideas?