the name of the guy who brings down sites in LFL's name is Paul Ens
and he said : The idea for Hyperspace didn't begin as a quest to find ways to make users pay for content. Lucas Online had a vision of things it wanted to do to make starwars.com even better as we head toward Episode III - like having an "embedded reporter" in Sydney, putting up a webcam, and beefing up site functionality and personalization.
As we looked at the realities of what it would take to make these visions a reality, it became clear that modest user fees would be the most prudent way to achieve it.