I just enjoy the character, not because of the media blitz he gets, but because I find his character intriguing in many ways.
He has never enjoyed the company of a woman that truly loves him or doesn't leave him after short periods of time.
He knows nothing of his past.
He trusts nobody.
He keeps to himself and works alone, is lonely, wild, helpless, never reveals his true feelings, is in love with a woman he will never be with. As well as countless other reasons.