Hmm, I disagree, BF 😬
I am quite popular without even TRYING to become that, like I give a f*ck weather I am or not 😛 and I don't think I'm shallow (nor easy 🙄 and I DO have high grades 😊 )
Most popular people (NOT all though) are rich, social, smoking and have "earned" their way to the popular group by a) sucking up to the populars b) dressing with expensive clothes, generally have what's considered to be trendy c) (for girls) being pick-ups...
However, that's not true for every popular person, and it's unfair to generalize. 😕
And yeah, they don't have high grades, most are complete idiots 😛