siegel and schuster cannot go unnamed here. neal adams said it best:
"For all that we occasionally try to push super heroes aside or replace them, it's the genre they invented with Superman that is the foundation of our business."
without S&S, it's debateable if we would ever even have HEARD of guys like stan and jack and relative newbies like ross. though, geniuses that they were, they would likely have found a way to make a mark, somewhere.