[edit] Music video
The majority of the video features Richard Ashcroft walking due north, on the east side of Hoxton Street, Hoxton, North London. Ashcroft walks in a straight line towards the camera whilst lip-syncing the song and doesn't break his stride or change direction, repeatedly bumping into passers-by, narrowly avoiding being hit by one car, and jumping on top of another, seemingly oblivious to the world around him. The starting point, 94 Hoxton Street, is the South East corner of the intersection between Hoxton Street and Falkirk Street and the walk continues along Hoxton Street with few continuity errors. See this Google Maps link for an approximation of the start point. This video was shot during the course of two days due to a man, not knowing it was a video, attacking Ashcroft after he bumped into him on the first day; extras were therefore used during the second day of filming. The end of the video leads into the beginning of the video for "The Drugs Don't Work". The video is either, depending on one's point of view, a tribute to or parody of "Unfinished Sympathy" by Massive Attack.
The video was parodied in the 1998 FIFA World Cup song "Vindaloo" by British Comedy band Fat Les. The video takes the same theme of the singer walking down a road towards the camera, with comedian Paul Kaye playing the role of Richard Ashcroft.