33 | Reed Hastings
Head of Netflix's on-demand service might just be Hollywood's best hope
WHAT HE'S CHANGING: Our idea of watching movies. His new Netflix on-demand service reshuffles the way people rent films — instantly, over the Internet, for one flat fee a month. It's the most appealing, legal alternative to bootlegging — and could save Hollywood from the same fate as the music business.
ENEMIES SAY: "Netflix doesn't really have or do anything that we can't and don't already do ourselves," said Blockbuster CEO Jim Keyes last August.
FAMOUS LAST WORDS: Blockbuster's stock has nose-dived; Netflix grew in February to more than 10 million subscribers.