Fortunately, chess is not checkers.
Attacking his king instead of immediately retaliating by taking his queen out gives me a tempo, which is essentially the "extra" "turn" I need to go from being forced to react to everything he does, to forcing HIM to react to ME.
So shortly he's presented with a multiple choice question:
Do you focus on ...
a) Knight A?
b) Knight B?
c) Both Knight A AND Knight B?
or
d) My Rook, which you have 2 of your own to counter?
He guessed wrong.