Bubble Tape is a type of Hubba Bubba bubble gum introduced in 1988. It experienced its greatest popularity in the early 1990s, due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general). At the peak of its popularity, over 1 million containers for Bubble Tape were being manufactured a week.