Originally posted by dmills
Hmm. I always thought it was the 2 Blade movies that sort of kicked things off in the right direction. Especially Blade 2.
What Bentley said is true. But the buzz in the movie industry after Spidey was palpable, and it was during that period that all the licenses to various heroes and teams got bought up. Blade was successful, but not the kind of tentpole bonanza that sets marketing execs hearts aflutter. SM1 was predicted to do well, but smashed a bunch of box office records when it opened. It was the light switch moment for the current golden age of live action comic movies that we're seeing, and deservedly so.