Tom, you still misunderstand. I clearly stated, and clearly restated in previous posts (please reread them) that media does have influence over the general population. Where I disagreed with you is the extent of their influence. Homo sapiens are not a solitary species. They group together in large groups, clans, etc. for safety, dating back to when we were not the dominant species of the Earth. Thus, it is an ingrained instinct to want companionship.
'Visual nature' is an indisputable fact. Unless you use a counting system other than base-10, you are also affected by what you can see (your fingers and thumbs/ toes). And what I am trying to say is that people only like Lana because she's pretty. Following that, first impressions are usually made based on appearances, and under that perspective, yes, we are shallow. But you have too little faith in your fellow person. Why do you think people stereo-type models as stupid? Because they are? If what you said is true, the general populace would be too absorbed in their beauty to comment on flaws, but they do.
You chose to misunderstand me as well. When I said 'larger', I meant the 'majority'. Over 50%. That is what I meant.
Oh, and I agree, Mcdonald's hamburgers taste like crap. I do like their chicken mcnuggets though.
P.S. What does 'bollocks' mean?