The man has resorted to a self-parodied, "I Can't Believe It's Not Butter" salesman who is used as a vessel for all of Sharon Osbourne's greedy money making needs.
As much a loser as you can get. If anything, it's BECAUSE of who he was that it's doubly sad he has become what he is.
This was a guy who fronted the band that arguably invented heavy metal, now he's selling butter.
-AC