If you stop a random person on the street chances are they aren't going to know that Thing says "It's Clobberin time!", Conan says "By Crom!", Captain Marvel says "Shazam!" or that Human Torch says "Flame on!" but everyone one and their grandmothers knows that Hulk says "Hulk Smash!"
Hulk Smash = Star Wars
Everthing else = Farscape... or maybe Red Dwarf