gladiator does have unlimited strength, it is stated that he has near- limitless strength because his confidence has a chance to be shook, confidence although can be shook, has no limit. thats the reason you will hear near-limitless. hulks is not limitless but he will be called that because he gets stronger with madness and his madness has not reached its limit yet, but madness has a limit... superman is more popular than gladiator but he cannot beat him.. superman silver surfer and quasar have been beaten down without bs.. show me one fight that gladiator was in and got his butt kicked without a flaw.. have you people ever noticed that gladiator has never been beaten cleanly? there is always some BS in his way, radiation, hit from behind, double teamed, surfboard from behind, standing over a beaten foe laughing, his confidence, hes sad, not allowed to use his powers, marvel has shown you that every fight he is in he starts kicking ass until the writers have to find a way to MAKE him lose, he is marvels answers to all forms of superman, all he has to do is think he can and he will, but marvel never made him popular like superman because hes too much like superman and dc would call them a copycat, and speaking of quasar and SS, gladiator was beating them both, a giant dog saved quasar and ego the living planet saved SS, did gladiator have help? he never does because marvel knows he does not need it, but his foes do, if not marvel would have to make new heros every week or keep them away from gladiator.