Yea true. But i think it depends on the movie in question. Something like the PT where the SFX are meant to carry the movie, it'll definitely help, but if its a movie that has no special need for incredible picture than why bother. I mean if you watch an HDTV then go watch an old tub tv, its rather annoying. Its like playing Madden on a big screen then playing it on a 19". Once you experience it, its hard to go back...