exanda kane
Senior Member
Originally posted by =Tired Hiker=
Back onto Starbucks. They only use Arabica beans, whch as you know is a step up from Robusta beans used by most of the other mass market coffee companies. Also, burnt coffee is coffee left on a heating element longer than 30 minutes. Starbucks does not practice that way. If you think Starbucks tastes burnt, well than that's your fair opinion. Starbucks does tend to roast their beans darker than most, more closely resembling a an Italian/French style roast, which is darker than a Vienna roast which is again darker than the average 'City Roast'. But the fact is that they do not burn their coffee. They dark roast their coffee, yes, yes they do that.
It's a trade secret, their coffee is overroasted to the point of burning or incinerating their coffee in ash. The way they roast their beans gives them an undue darker feel, which the quality of the bean doesn't give - it also doesn't disguise the fact that their coffee is weak and flat. Whatever quality their beans once held is gone. Any trick of getting rid of the taste with milk, sweetener or, god help us, caramel is moot. Any quality to be found in the origin of their beans is gone because of their roasting methods.
I've experienced this myself and through the tales of former colleagues in Costa's HQ in Lambeth who I really do respect. I'd also have you note that they aren't simply envious of Starbucks successes and acknowledge that other firms service far outweights their own.
Fair enough if you like Starbucks, in my experience in the US, its fast, efficient and easy, but to put on my indier-than-thou-bourgeois-tricon but their roasting methods wreck the beans.