Originally posted by Bardock42
Well, the company's assumption is that without Limbaugh less money would come in and there would have to be cuts anyways, or even worse, a total closure.
Don't you think that it would gain Ol' Rushie some brownie points with his audience, attract other listeners do to the "charity" of his "kindness", garner some short term praise from his contemporaries, and relieve some financial pressure off of his employer. Doing all that would also pave the way for him "sell" himself...books and other media deals.
IMO, he doesn't earn them very much short term. The ad and contract revenues due to increased "viewership" would not be felt until it started to accumulate. It is actually more expensive (unless chapter 11 or other bankruptcy "schemes" are employed) to fire your employs, short term, than it is to just cut their pay. However, cutting his pay by tens millions of dollars a year while also reorganizing and eliminating jobs would save money much more immediately..and it could actually increase ad revenue during his segments due to his "charitable" short term contribution.
Do you think the big banks would have been scolded if they publically announced that they were returning their bonuses, or the majority of them, back to their employees, or they Fed...to pay off the loans, or to keep more of their employees? Stuff like that would be big news.
It would be more so for Limbaugh as he could announce it during his show...badda boom.