It's so stupid.
Alex Jones: I know all this shit about the world being run by sickos. I'll do my bit by informing people so they can stop them. I'll of course take most of the credit.
David Icke: I know all this shit about the world being run by reptillians. I'll inform people so they can put an end to this. I'll of course take most of the credit.
Losers with no life that eat this shit up: I know, I'll spread it around, and take the credit.
Thus, nothing gets done because everyone expects someone else to do it.